this is the new second-hand clothing trading platform
The large Chinese retail company is launching itself to change the business model and, as Inditex announced a few weeks ago, it will bet on second hand fashion. The new tendencies of consumers to put aside the ‘fast fashion’ system by virtue of the sustainability and the environment It has caused many companies to change their strategies.
From producing garments from ecological materials to charging for the return of clothes to avoid compulsive purchases. Now, this new strategy of the second-hand sector also reaches the big firms. Zara will open on November 3 a online platform to repair, resell and donate garments that have already been used in the UK. While Shein will integrate an additional platform in its mobile app where users will be able to buy and sell the brand’s own clothing that they have used before.
As pointed out in a Press releaseShein Exchange, the proposal is born to “satisfy the demand of the community by providing a unique destination for customers to become active participants in circularity and promote the benefits of buying used clothing instead of new items.”
Pilot version for second-hand clothing
For now, the platform has launched a pilot version in the United States through the official app, so customers won’t have to download separate programs. The idea is that this section simplifies the resale process and makes it easier for sellers or buyers to acquire different garments. This is part of Shein’s commitment to create a more circular business model and deal with textile waste.
In order to use it, it is necessary to make a list of the garments in the application and include photographs showing the condition of them, as well as on other platforms such as Wallapop or Vinted. The Shein team will approve that collection and then the buyers will be able to purchase the products. The entire shipping process will have to be carried out by the seller and once the buyer receives the order the money will be transferred to the account.
As usual, these clothes will have a lower price than in the online store itself. “Shein Exchange’s goal is to make reselling as easy and convenient as buying something new“, they point out in the press release. Although for the moment they will focus on the US, they plan to expand to other global markets during the next year.
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