The hotel industry leaves the Covid behind and matches income and prices of the year 2019


The hotel industry has managed to reach the level of income and prices of 2019 and has raised the stake by proposing the challenge of improving the occupancy figures. Last year, Spanish hotels registered a half price newspaper that was around 133 euro, above the pandemic level, with a global average occupancy of 67.7%a figure that is expected to recover in the coming months.

These are the main data from the 2022 Closing Hotel Barometer prepared jointly by STR and Cushman & Wakefield, which confirms the good form of the Spanish hotel industry with a practically complete reactivation in the second part of the year, since the first months of 2022 were still affected by the Omicron variant.

The revenue recovery and prices is practically totall Compared to the figures for 2019 in the vast majority of destinations, although the occupation follow on average seven percentage points below of that achieved that year while waiting for a full recovery.

The greatest improvement occurs in the second capital of Spain

Among the destinations, Barcelona has managed to end the year with very positive data in all indicators with an i170% RevPAR increase compared to 2021, reaching 109 euros. As usual, Marbella continues to lead the ranking in average price per available room (RevPAR) and average daily price (ADR), with 292 euros and 204 euros, respectively.

The barometer data made public this Tuesday shows how the average occupancy in Spanish hotels has stood at 67.7% for the whole year, which represents a 53% improvement over last year. However, it is still a 10% lower than the 2019 figure (74.7%).

With the arrival of travelers, after the long hiatus caused by the pandemic, the industry has been able to raise the average price per room and, with it, the set of income per available room. The RevPAR in Spain has been 90.1 euros (+84% compared to the end of 2021 and 2% more than in 2019) while the ADR reaches 133 euros (+20% compared to 2021 and +12% if compared to 2019).

Barcelona and Madrid: avalanche of international tourists

The deseasonalization It is a reality in destinations such as the Costa del Sol, as demonstrated by this high average figure in 2022, although Marbella is behind with 62%, although with good figures in average price and income. Malaga is followed in the ranking by the Canary Islands and Valencia, with 74% occupancy.

For his part, Barcelona registers the largest increase in occupancy compared to 2021 with a 76% moreyes, while Madrid also achieves a notable rise in 58%. Both cities have benefited from the increase in international tourist arrivals.

The average prices of the rooms at 133 euros

Throughout 2022, once the mobility restrictions, It has been possible to verify that international demand continues to be attracted by Spanish destinations. This arrival of travelers has also made it possible for the average prices per room reach 133 euros on average, a figure that is a 20% higher than in 2021 and even a 12% more than in 2019.

Experts say that “demand is robust and, therefore, we can continue to see an increase in prices also motivated by inflation, which is high in Spain, as well as in the main source markets such as France or the United Kingdom.”

Marbella is the destination with the highest ADR reaching the 292 euros. Next are the Balearic Islands (172 euros), Barcelona (153 euros), the Canary Islands and Madrid (both with 133 euros). On the contrary, the cities with the lowest prices are Granada (88 euros) and Zaragoza (66 euros).

The great improvement in occupancy, although it does not reach 2019 levels, has allowed the average price per available room to double the 2021 figure in the capital, Madrid (88 euros, +110%), and also in Barcelona (109 euros, +170%).

The comparison with 2019 shows that there are some destinations where it is still slightly below the figures of that year such as Barcelona, ​​Madrid or Bilbao, while there are places where that price is already above that of before the pandemic such as the Canary Islands, Marbella, Malaga or the Balearic Islands.

The report concludes that the holiday destinations pre-pandemic figures are recovering very quickly, while in cities where the tourism for events and congresses and corporate It has more weight, we will have to wait a little longer.

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