The Christmas campaign registers up to 13% more entries to stores


With the 2022 Christmas campaign has been registered in Spain 13% increase in store entrances. Also, the outside traffic also grew up to fifteen% according to a report by the consulting firm TC Group Solutions. It remains to be seen how Spanish consumers will react to the sales this January.

The data recorded by the TC Group Solutions sensor network has been obtained thanks to a study that has examined the movement of customers and in the stores in the main commercial hubs of the country, between December 8 and January 5.

The cities that have succeeded the most in this study have been Bilbao, Palma and Malaga regarding the data recorded in outside trafficY Madrid and Valenciawhich have been leaders in the increases in tickets in stores.

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