Mass consumption predicts a difficult Christmas due to rising prices

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The consumer goods sector go “impossibleavoid price gouging of food after reducing their margins “a lot” in a year and establishing cost containment plans in their companies, as explained on Tuesday by the president of aecoc, Ignacio Gonzalez.

In his speech at the II Forum of the Big Retail of the Economist, gonzalez has insisted that the situation of inflationwhich is already going on for a year and for those who do not expect an optimistic future, it is already “a consumer crisis“in which the sector does not “feel comfortable” nor is it “benefiting” because it is one more “victim”.

It thus contrasts with the opinion of the Vice President and Minister of Labor, Yolanda Diazwho after knowing the data of the record food CPI in October (+15.4%) transfer through your account Twitteryour idea of ​​a basic and varied shopping cartae urged the large distribution chains to act “now”.

As has been pointed out gonzalez, there is no company no have tried to absorb their increased costs first, with reduction plans and then with the drop in their margins.

Cost escalation at Christmas

“The value chain cannot continue to support the cost escalation“, has lamented gonzalezafter predicting an end to the year and a complicated Christmas and ask the Government to assume its “responsibility” at a time when the collection of direct taxes increases as a result of the rise in prices.

In this line, he has abounded in his request for temporarily lower VAT on food taxed with 10% to 4% –such as meat, fish and sausages-, as they have been claiming for months, as well as the relief of regulatory pressure that has a full impact on the sector such as the establishment of the plastic tax.

Source: lainformacion.com

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