Luxury cruise sales will grow more than 50% and exceed pre-virus figures


The luxury shipping companies represented by StarClass Cruises exceed the 50% of national sales andn trips of more than 15 days by 2023 compared to 2019, before the coronavirus pandemic, when they were reached record figures. In this sense, the CEO and founder of StarClass, Juan Rodero, highlights that the passengers “were loyal” and for the next financial year, the ratio has skyrocketed. “They haven’t been able to travel for three years, we went the first to stop and the last to return”, he assured.

Since September, sales have increased by more than 50% compared to previous months, at a time when travel restrictions in the countries have been relaxed. Currently, they have “practically” the same restrictions as in 2019. Madrid and Barcelona represent 80% of the sales of luxury cruiseswhile the profile of Madrid tourists is for shorter and more expensive trips per traveler, outside the capital they prefer longer cruises.

“We kept a lot of employment in pandemicmore than we would have liked, because we had to reimburse all the canceled trips,” the general director of StarClass assures EFE, in addition to having “80% of the workforce in ERTE (temporary employment regulation file).” “In 2020, we had nothing; In 2021, we recovered something and, in the current year, around 90%, next year we do have the forecast of exceeding 2019”, confirms Rodero.

By comparison, StarClass ensures that a cruise ship in your group has the price of a Grand Luxury Hotel, but with an added value that these do not have, “in these boats everything is included”, assures Rodero. In the next five years, around 50% of the ships built will be luxury or expedition ships. In total, 44 of the 86 boats. The expedition cruises They are those who go to Antarctica, Greenland and the Arctic, although they also make trips to other more exotic places such as Galapagos or Seychelles.

And they won’t be big ships, “the best is the smallest”, explains Rodero, who considers “exclusivity” as something that is served in small doses, which is attracting New customers Y new players to the sector.


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