Kanye West is terminating his contract with Gap


Kanye West’s Yeezy brand has ended its partnership with Gap after nearly two years.

Here’s everything you need to know.

Kanye West and Gap are officially parting ways

Gap President Mark Breitbard confirmed the news in a memo released Thursday.

He wrote, ‘While we share the vision of bringing high quality, progressive, functional design to everyone through the unique experiences of Omni and Yeezy Gap, our work together to carry this view is not the same.’

In addition, he said, ‘And we are deciding to cancel the partnership.’

Kanye West who is now known as Ye on the other hand shared the news while talking to CNBC on Thursday evening via video call.

He said, ‘It’s always been a dream of mine to be at the Gap and bring the best products.’

The 45-year-old rapper continued, ‘It’s really sad. It’s really sad because I give everything that I have. I’ll give you all my royal connections.’

He spoke about the time his connections were able to convince Balenciaga’s creative director Demna to join them for a capsule collection.

However, he ended his speech by saying, ‘Everyone knows that I am the leader, I am the king. A king cannot live in someone else’s palace. The king must build his own palace.’

There’s also talk of Kanye West’s collaboration with Gap

Kanye West’s partnership with Gap began with a press release in June 2020. They signed a ten-year contract with the potential to generate more than $1 billion in annual sales.

Although, for the past few months, West has been accusing the brand of abandoning him in creative work on social media. He also called out Gap for delaying the sale.

West’s attorney, Nicholas Gravante, said the rapper was forced to work through these issues with Gap. With justice and counsel.’ However, ‘he got nowhere.’

However, on August 16, West Coast’s legal team issued a breach of contract notice to Gap. Despite the brand’s response with its August 23 letter, Gravante wrote in a statement, ‘GAP left you no choice but to terminate their partnership agreement.’

He added, ‘GAP is paying a lot of its contractual obligations.’

In addition, he added, ‘You will now hurry to make up for lost time. By opening Yeezy retail stores.’


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