Fitur is optimistic and forecasts figures in 2023 close to the pre-Covid record


The new edition of the International Tourism Fair, FITUR 2023, which will be held from January 18 to 22, will have participation figures very close to record reached three years ago, just before the pandemic, according to the forecasts of its organizers. The 43rd edition of the fair “again shows the strength of the sector”, with an estimate of growth of 15% in all its parameters compared to the previous year, which rises to 30%, in the case of the international area, has indicated this Thursday Fitur in a statement.

It will be “a great representative fair of the strength of the tourism ecosystem in the world” and the support of all the public and private agents of the value chain of the tourism industry, emphasize its organizers. The pageant “show your leadership both in the international calendar and in its position as a hub with Latin America, reinforced with the resilience exercise carried out during the pandemic, and which distinguishes Fitur as the only major international tourism fair that has been held without interruption,” the statement highlights.

Among the axes on which its content will revolve, sustainability, specialization, innovation and cutting-edge trends stand out, aligned with the objective of contributing to the revitalization and growth of tourist activity. Likewise, and as usual, Fitur will have “a strong business orientation” during its first three days dedicated exclusively to B2B –January 18, 19 and 20– also focusing on its B2C proposal during the weekend.

Together with the participation of companies, countries and destinations, a tour of ten large sections will be offered, which will allow the professional to approach knowledge and discover the business opportunities offered different segments in communication with the tourist activity, reinforcing the value proposition of the fair. Among them, and as a novelty, is the premiere of Fitur Sports, which in collaboration with the Spanish Association of Manufacturers and Distributors of Sporting Goods, Afydad, will emphasize the potential of sports tourism as a driver of sustainable tourism development.

The Fitur Cruises section is also reinforced, with a wide range of B2B and B2C proposals for the meeting of the cruise industry with ports, tourist destinations and the public, and Fitur Mice, with its agenda of professional meetings for meeting tourism, which expands its field of action to accommodate both corporate and associative buyers .


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