‘Cyber Monday’ is transformed and is now more than online technology discounts
Once ‘Black Friday’ has passed, it is now the turn of ‘Cyber Monday’ or Cyber Monday, which is transformed to take advantage of the sales pull. At first, on this last Monday in November, the discounts were intended for online stores and their electronic itemsbut the stores have adapted at present and offer great opportunities also in physical commerce to prolong the ‘black Friday’ promotions.
Tomorrow is Monday another day will dawn full of offers aimed at stimulating the sale of consoles, mobile phones, tablets, televisions, laptops, household appliances or computer accessories. However, the discounts will not remain only for those categories and will be extended to other productssuch as those related to fashion, sports, accessories or items for the home, both in large stores and shopping centers and in small businesses.
It was precisely the small American business that launched in 2005 the idea of holding a special day of offers, specifically the Monday immediately after “Black Friday”. In this way, they tried to compensate for the avalanche of discounts in large establishments and shopping centers, which practically annulled their commercial capacity.
This idea, on the other hand, has faded over time and this year we will see that, in practice, this Cyber Monday has been added to the week of “Black Friday”. In fact, it is already a last addendum to satisfy the consumer’s appetite before Christmas.
The National Association of Large Distribution Companies (Anged) announced that trade in twelve communities will open today Sunday to expand the commercial offer for consumers, while the Cyber Monday discounts will represent for the collective “a stimulus for many postponed purchases” due to the impacts of the energy crisis and the rise in prices.
In the case of fashion, Anged believes that the arrival of the cold and the combination of discounts “may help recover sales” of seasonal clothing that the high autumn temperatures have delayed. The association also foresees for this Monday advance purchases of toys and gifts for Christmas, which is a trend that has become more frequent in recent years.
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