Black Friday will generate 17% fewer jobs due to inflation and the crisis


The pre-Christmas campaign ‘Black Friday’ and of ‘Cyber ​​Monday’which will be held on November 25 and 28, respectively, will generate around 33,380 jobsa figure 17.3% lower than that of 2021, when 40,000 contracts were exceeded, according to calculations by the human resources group Randstad.

The director of Randstad Research, Valentín Bote, has attributed this decrease in contracting due to the rise in energy prices, inflation and the difficult international context. To carry out its forecasts for ‘Black Friday’ and ‘Cyber ​​Monday’, Randstad has taken into account the trade and logistics and transport sectors, directly related to the increase in consumption during this period.

According to their estimates, 64% of hires for these pre-Christmas days (21,359 contracts) will be produced in logistics, while 36% (12,020 contracts) will take place in trading. In the first case, the jobs that will be generated will be 17.7% lower than in 2021, while in the case of commerce the year-on-year decrease will be 16.6%.

“Although we expect hiring to be reduced this year due to the currently existing scenario of uncertainty, These data are good news, since they will once again indicate the great state of form of the logistics sectorthe consolidation of electronic commerce in our country and will mark the prelude to a Christmas campaign that could be very positive”, highlighted the director of Randstad Research.

Andalusia, Catalonia and Madrid: leaders in hiring

Almost half of the contracts to cover the demand of ‘Black Friday’ and ‘Cyber ​​Monday’ will be signed in Andalusia (6,070 contracts), Catalonia (5,430) and Madrid (4,650). According to Randstad, all the autonomous communities will see their contracting volume decrease compared to last year. The greatest setbacks, over 20%, are expected for the Balearic Islands (-25%), Asturias (-21.7%) and the Canary Islands (-20.9%).

They are followed by Castilla y León (-19.7%), the Basque Country (-18.8%), Catalonia (-18%), the Valencian Community and Catalonia (-18% in both cases), Galicia and Cantabria (-17, 9% both regions) and Extremadura (-17.6%). Andalusia (-16%), Aragón (-16.7%), Madrid (-16.9%), Navarra and Murcia (-14.1%), La Rioja (-11.8%) and Castilla-La Mancha (-11.4%).

Logistics, the star sector in terms of employment

According to Randstad, the logistics sector will be one of the main drivers of hiring both in the current ‘Black Friday’ campaign and in the Christmas holidays. In fact, the profiles that logistics companies will demand the most to respond to the increase in consumption will be those of packers, forklift operators, warehousemen and carriers, among others.

In addition, it is detected increase in the need for professionals dedicated to customer service, for both online and telephone service. Although it represents a lower volume, the commerce sector will also see increased hiring in this period, seeking, above all, profiles of clerks, promoters, hosts and commercials. Given the prominence of electronic commerce in this campaign, Randstad points out that candidates will often need to have digital skills and knowledge of certain technology platforms of trade or logistics.


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